ghost.company wins Dismenol tender.

The launch of the new female brand has been started!

Merz Consumer Care Austria GmbH starts with an umbrella brand specifically for women under the name Dismenol®. The motivation for this activity is manifold: "We differentiate clearly between men and women almost everywhere. In the field of fashion, accessories, even typical ladies’ cars are on the market. Only in medicine, with a few exceptions, no difference is made", Jutta Werner, product manager for Dismenol, says.
Women have a diverse sensation, the female body reacts in another way – not only on sex specific diseases but also on common ailments and disorders.
"That is why we decided to launch a new umbrella brand", Rainer Storz, head of marketing at Merz, explains. Everything is harmonized with the needs of women:
Beside selected active pharmaceutical ingredients, it is the understanding for the mental state of women and their way of feeling, what makes the new brand so special. Additionally, the periphery of disorders is estimated from a female point of view.
All that is related to the wording of the complete communication, to the content of folders and the website …
In a two step pitch, ghost.company could convince by a clear umbrella brand concept and a very harmonious campaign. The key visuals show women and Origamis in different situations. Why Origamis?
They stand for an intelligent deployment of effect and the art of optimizing every detail to create a very special result.

The campaign contents print ads, website and web activities, folders, point of sale material and advertorials.

Client: Merz Consumer Care Austria GmbH
Contact: Mag. Jutta Werner
Agency: ghost.company Werbeagentur
Creative director: Michael Mehler
Text: Rosie Sommerbauer
Art director: Roman Lipner
Webdesign: Michaela Sampl
Contact: Mag. Eva Russegger

Press contact:
Michael Mehler
ghost.company
Tel.::+43 1 869 21 23-19
E-Mail: michael.mehler@ghostcompany.at