Do you still picture a computer nerd huddled over their laptop (next to half-eaten pizza boxes) hammering out article after article when you think about "blogging"? Times have definitely changed, as blogging has become an effective tool in online marketing for businesses.
BLOG INTO SEARCH QUERIES AND TRAFFIC
Despite the excitement around blogging, there is one thing you should not do: simply write intuitively without a plan. It may be fun, but after a few weeks, you will wonder why hardly anyone is reading your blog posts. As with all things, blogging requires first analyzing user and search behavior, then creating appropriate articles. We support you in the analysis and research phase, or we can handle it entirely for you.
WHY DOES YOUR WEBSITE NEED A BLOG?
Your website may already be well-structured and full of informative content. So why integrate a blog? Because a blog allows you to quickly and easily address interesting topics outside of the existing site structure. The flexible and serial nature of a blog lets you cover topics that don’t fit into your sitemap. Moreover, a blog allows for a more personal and relaxed tone, which is beneficial for corporate sites.
CURRENT CONTENT MARKETING
Since you can publish on a blog almost instantly, it's perfect for covering topics that are becoming "hot" on Google. Emerging trends can be discussed early. We’ll show you how to identify these trends. By the way, a blog is excellent for integrating video content, infographics, and surveys. Multimedial articles are ideal for sharing on Facebook, Twitter & Co. Do you see the potential?
„BLOG MARKETING WITHOUT WRITER'S BLOCK“
Would you like to learn more about how a blog can enhance your company website? We are happy to explain it to you personally.
Unleash the Content
We believe that every company has interesting stories to tell. Here are ours.
