For website analysis, online campaign evaluation, and even the optimization of entire online marketing efforts, there is hardly a more powerful tool than Google Analytics – at least when used correctly.
EVERYTHING IN VIEW – FROM WEBSITE TO ONLINE ADVERTISING
Almost everyone knows that Google Analytics can capture and evaluate traffic and user behavior on websites. But that’s far from all. The level of detail in statistical analysis can be set individually and very precisely. With the Google Tag Manager, small code elements can be integrated on particularly important pages or conversion areas to measure behavior at exactly the desired spot, such as the impact of combined online advertising and traffic from social channels.
DRAWING THE RIGHT CONCLUSIONS FROM THE DATA
In addition to detailed data collection, which happens almost automatically after proper setup, interpreting the data and deriving actionable measures is the most crucial part of analytics work. The data provides clear indications, which should be translated into even better landing pages, ad campaigns, or overall website ergonomics.
"PROFOUND
ANALYSES"
Measure to Know
The right data paves the way to an efficient online campaign. We walk this path with Google.
