Email marketing is actually one of the most effective forms of advertising in the online realm. Considering how many years the good old email has been around compared to social media channels, this is quite remarkable.
PERSONALIZED ADDRESSING AND SPECIFIC INTEREST
The sender and subject line determine whether the recipient is even willing to open the received email or just send it straight to the trash. This is where the opportunity for the success of the email campaign lies. First, it must be ensured that the recipient is highly interested in our topic, and second, the "subject" must entice them to open it. The first is achieved through selection and clever interest querying during opt-in, i.e., the newsletter sign-up. The second is through a good copywriter. ;)
EMAIL SUBSCRIBERS ARE NOT BOUGHT – THEY ARE EARNED
The best way to achieve a high open rate and conversion with an email campaign is the pre-qualification of email recipients. This is why purchased email addresses generally perform poorly. Interested recipients who consciously sign up for a newsletter have a completely different approach. To make this happen, the right incentives must be set. Both during opt-in and concerning the subsequent content.
„TASTY EMAIL STRATEGIES FOR HIGH OPEN RATES“
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