SEA – Successful Search Engine Advertising with Google Ads

Search engine advertising, also known as SEA (Search Engine Advertising), is the fastest and most efficient way to achieve immediate visibility on the top search pages like Google for desired search terms. The prerequisite: the campaign must be correctly set up and implemented. This is a task to which we, as an SEA agency, fully dedicate ourselves.

Of course, Google, as the flagship search engine, is the focus of our SEA strategies. Google campaigns can be precisely planned and achieve by far the best results both qualitatively and quantitatively.

PROFESSIONALLY SET UP GOOGLE ADS GUARANTEE YOU

• Immediate Visibility
  Your ads appear in search results, where they are immediately noticed by users.
  
  
• Thematic Precision
  Google Ads are specifically targeted to keywords, search phrases, and target audiences relevant to your services.
  
  
• Transparent Measurability
  The Google campaigns we implement for you are precisely measured and evaluated by us. Based on key performance indicators (KPIs), we assess the success and optimization potential of the campaign.
  
  

Google Ads campaigns can pursue various marketing goals – here are some examples:

• Increase website traffic
• Lead generation
• New customer acquisition
• Sales promotion
• Direct sales for webshops
• Increase brand awareness

IMPLEMENTING AN EFFECTIVE SEA CAMPAIGN WITH GOOGLE ADS INVOLVES THE FOLLOWING STEPS:

Planning
In the planning phase, the goals, topic clusters, and target audiences of the campaign are defined. Then, the exact keywords are researched, and the ads are written.

Implementation
In the implementation phase, the campaigns are set up in the Google Ads console, and the corresponding web landing pages that the text ads refer to are put online. After final testing and Google review, the ads go live.

Monitoring
In the monitoring phase, the campaigns are monitored and evaluated. For this, we naturally use Google Analytics and other proven statistical tools.

Optimization
In the optimization phase, the campaigns are adjusted and continuously improved based on the monitoring phase results.

THE KEY TO SUCCESS: CONTINUOUS OPTIMIZATION AND CONTROL

Ads campaigns can be excellently evaluated statistically and optimized "live" at any time. This way, the most efficient keyword clouds and text ads can be identified, and the less successful campaign components can be eliminated and replaced with new ones. Budget security and flexibility are also emphasized. An Ads campaign never exceeds the set daily or monthly budget, which can also be changed "per click" at any time.

CRUCIAL: THE LANDING PAGE

An often neglected aspect is the landing page that corresponds with the Google Ads. Google Ads often lead to pages that are not exactly aligned with the communicated content and search topic. Sometimes, they even direct to the general homepage of the web presence. In such cases, enormous visitor potential is wasted, which could be harnessed through specifically designed landing pages.