Effective online marketing encompasses a number of disciplines nowadays. These include, for example, improving visibility in search engines, “classic” online advertising using banners etc., social media marketing, content marketing, advertising using themed display ads, (viral) video marketing and much more.
Everything online, what else?
With the wealth of possibilities that online communication offers it does not seem easy to keep track of them all and choose the right measures for your own web and advertising success. An extensive online analysis at the start provides clarity for this. We find out for you what the search behaviour is like in your industry, how you can position yourself correctly for this, where you can find your target group online and how to appeal to them on your own website for the best possible conversion rate.
Inbound marketing – the new hype? ;)
Admittedly, our industry loves trendy terms that sound like the magic formula for success. Inbound marketing describes nothing other than the sensible networking of the online channels used with your website at the centre.
Ultimately, all leads that are generated online should lead to your own website, landing page or webshop at the right time. For this to succeed, the individual measures are coordinated with each other correctly in the “inbound universe”. And that is precisely the core of our online marketing activities.