Michael Mehler from ghost company elected to Board of Magnet Global Agency Network
MUNICH/VIENNA – January 22nd, 2019 – Michael Mehler, owner and founder of marketing firm ghost.company, has been elected to the board of MAGNET (www.MAGNETGlobal.org), the Marketing and Advertising Global Network. Comprised of more than 40 independently-owned agencies worldwide, MAGNET collectively boasts capitalized billings of $2 billion annually and employs over 3,000 marketing professionals. Ghost.company, one of the top full-service business-to-business advertising agencies in Austria, specializes in full service communication in the DACH region (Germany, Austria, Switzerland) with locations in Perchtoldsdorf near Vienna, Munich and Zurich. The agency is going into its 29th year and has been a MAGNET member since 2015. Mehler’s two-year term runs through 2020.
“I’m very pleased to join the board, so as to assure that the needs of the European-based agencies continue to be met. MAGNET is a global organization and Europe is a strong market. As the MAGNET partner for Germany, Austria and Switzerland, my goals are to collaborate with other agencies in Europe, in the U.S or around the world to help us collectively win more international business.“
Mehler believes MAGNET membership has been very beneficial to his agency, employees and clients. “The sharing of first- hand information about relevant topics, the discussions on how to solve the problems of our industry and the collaboration with other partners has been very useful to ghost as we’ve grown our agency. It offers us connections that quite literally span the globe. Being part of this community means that with a simple phone call we can gain insights, build partnerships and provide services to clients in places from Asia to South America.”
ghost.company services clients in a number of industries, including technology, medicine, automotive, research and finance. With 22 employees, they offer integrated marketing communications, traditional advertising, pharmaceutical marketing, internet and dialogue marketing, web design and 3D. The firm also includes convention.group, an experienced event and convention organizer. References include Husqvarna, Leica Microsystems Worldwide, Bayer Crop Science, Renault Trucks, Volvo Trucks, Leifheit, BIC Razors, BMW, Gilead Sciences GesmbH, Pfizer Corporation Austria Gesellschaft m.b.H., Mundipharma, Jungheinrich, VOGEL&NOOT, dagobertinvest and many more. For more information, visit ghostcompany.com
ghost.company is one of the top 20 B2B advertising agencies in Austria that specializes in full service communication in the DACH region (Germany, Austria, Switzerland) with locations in Perchtoldsdorf near Vienna, Munich and Zurich. They create integrated advertising campaigns and combine the fields of classic advertising, online, dialogue marketing and 3D. Strategic planning, concept design creativity, extensive experience in sales promotion and a consistent focus on success are what distinguish its work. They create interactive and multi-media online magazines, 3D design and special FX visualizations.
ghost.company also includes the convention.group, an experienced event organizer, which has particular expertise in the healthcare sector. convention.group takes care of all matters to do with events, from professional planning, to sponsorship sales and successful execution at the venue.
About MAGNET Global Network
Providing global experts and local expertise, MAGNET’s independent marketing and communications agencies work with more than 800 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients, grow their businesses and raise the standard of work in the advertising agency industry. Members must maintain a level of commitment to the Network, and new independent agencies are carefully screened before membership is granted. Currently comprised of more than 40 agencies and affiliations, MAGNET is always seeking to add leading independent agencies throughout the world. For more information, visit www.MAGNETGlobal.org or contact Melissa Lentz, CEO, at firstname.lastname@example.org.
ghost.company wins healthcare marketing award – two times
The „Golden Scalpel“ is the most important award of the pharmaceutical industry in Austria. We were nominated two times and made it two times on the first place – what a great use of the chances. Our awarded projects are an integrated HIV awareness campaign on behalf of Gilead and a direct mailing campaign for Pfizer and their brand Parkemed.
The HIV awareness campaign consists of the website www.hivheute.at, an app, animated movies, google AdWords and newspaper title pages. For Parkemed, we realized a multilevel direct marketing campagn with a creative key visual and eye-catching mailing-tools. Both campaigns worked very well in the particular market and generated high response rates.
„We really like both projects and put a lot of heart in it“, explained Michael Mehler, founder and owner of ghost.company. „Especially the awareness campaign for HIV and its effective treatment is still important nowadays. The first place for Pfizer completed the success and we couldnt be happier.“
A great result, that we celebrated extensively with our clients at the award show in the beautiful Viennese Sofien Halls.
Medianet xpert agency ranking 2018 published
ghost.company three times in the top 5
The xpert quality ranking is the most extensive agency ranking in Austria and awards extraordinary performances in six categories. This year, the “ghosts” achieved a strong 5th place in the field of full service agencies and made it on the 4th place in the digital sector. Furthermore the team of Beate and Michael Mehler climbed on the second place in client satisfaction among the creative agencies.
“Since this ranking was established, we made it three times in a row into the top 10 agencies and jumped now into the Top 5. I’m really happy that we have improved the results from year to year and thus show our persistent quality”, said Michael Mehler after the xpert rankings were announced on 12th of April 2018.
In contrast to the usual sales ore creative rankings, the results of the xpert ranking are based on a lot of various criteria like submitted case studies, quality of strategic and creative work, anonymous client survey, facts and figures, a pitch presentation and more.
For further information visit this website: https://medianet.at/home/