WE FOCUS ON SUSTAINABLE SEARCH ENGINE OPTIMIZATION
Search engine optimization, or SEO, still seems like a somewhat nebulous topic for many, where mysterious tactics are used to achieve top search engine positions. However, tricks have long ceased to be effective. Instead, honest and lasting content work is needed.
IMPLEMENTING WHAT GOOGLE AND USERS APPRECIATE
The basis of any "optimization work" is the search behavior of your target audience on the web. What do potential customers search for, what problems, desires, and requirements do they have?
A comprehensive initial research provides clarity here. Subsequently, content can be created and aligned precisely to these topics and "keywords." Important: They must offer informative value to stand out against the "mediocre" content that is abundant on the web.
ONPAGE SEO: PRESENTING CONTENT CORRECTLY FOR SEARCH ENGINES
Search engines like Google operate using an algorithm that closely examines the individual attributes and areas of a website. For your own website to be read correctly, certain features need to be defined and tags (meta-tags) set on individual pages (OnPage). For instance, URL, title, meta descriptions, and headings deliver essential OnPage information. Hence, it is crucial that these are correctly set up and utilized.
OFFPAGE SEO: EXCELLENT CONTENT GENERATES BACKLINKS
Backlinks are simply links from other websites that point to content on your own site. Receiving many backlinks from good sites increases your site's value and signals to Google the high relevance of your content, positively impacting your search engine ranking. In this context, content promotion is important, aiming to make other "authority sites," blogs, etc., aware of your content. Sharing content on social media is also a vital aspect of boosting web presence.
SEARCH ENGINE OPTIMIZATION IS NOT WITCHCRAFT – JUST HONEST WORK
Although Google likely uses over 200 ranking factors for indexing, the following elements are essential:
- Sensible alignment of content to relevant and popular keyword combinations (considering the organic competition)
- A clearly structured site layout
- Clear description and presentation of content through meta-tags
- Relevance aligned with the user – content that genuinely interests your target audience and provides value
- Backlink generation through excellent content and appropriate "content promotion"
- Social sharing, participation in forums, blog comments, etc.
"SEO THAT BRINGS YOUR WEB PRESENCE INTO PLAY, SET, AND MATCH"
Organically Healthy
dagobertinvest is the market leader in crowdinvesting. Our organic SEO work has contributed to this success.
