Blood pressure or productivity – what does AI increase for you?
Can you still hear that AI is turning everything upside down, transforming, improving, replacing, and that you absolutely must not miss the boat? Artificial intelligence seems to be everywhere, and the AI hype is triggering not only enthusiasm but also mixed feelings in many people.
Go directly to the AI expert discussion:
Do you have a specific problem in marketing? It's quite possible that we have the right AI solution for it.
ghost.AI uses AI for what it really is
To make AI easier for our customers, we founded the ghost.AI unit and bundled our AI expertise, which we have been building up since early 2023. With ghost.AI, we are expanding our human expertise and using artificial intelligence as an ingenious tool – exactly where it makes sense:
Analysis that recognises more
AI scans data down to the smallest detail. Trends, target groups, opportunities – we can now identify patterns that make campaign planning even more efficient.
Benefit: With smart forecasting tools, we can already see today where your target group is heading tomorrow – and adapt accordingly.
Strategies that evolve intelligently
We not only run our communication strategy through AI, we also integrate it into live operations.
Benefit:
Messages, tools, playback and budget strategies are adapted and optimised in real time to the incoming behaviour of the target group.
Blockbuster content that doesn't cost the earth
With AI, we create impressive images and films that would have required immense production effort in the past.
Benefit:
Powerful visualisations for powerful brand building. Even on a tight budget, cinematic quality is now achievable – time and time again.
Project management that runs even more smoothly
Of course, AI is not flawless either, but thanks to smart planning tools, friction can be eliminated before it occurs.
Benefit:
Simply more efficiency – intelligent tools optimise timings and project plans so that the pieces of the puzzle fit together perfectly and resources are freed up.
Media planning that hits the mark (more accurately)
We use AI algorithms to analyse patterns in target group behaviour and implement the resulting recommendations in media planning.
Benefit:
Media plans that make even more thoughtful use of your existing budget and place your advertising where your target group is really active.
We advise you – not in general terms, but very specifically
As an advertising agency, we always use artificial intelligence with a critical human eye, so that you can enjoy the positive effects without being burdened by the complexity. At the same time, we provide targeted advice on how you can improve your internal marketing in the following areas:
- Generative or automated content creation
- Campaign management and optimisation
- Data analysis & trend research
- Personalised content and offers
- Target group insights
- AI for smart customer service
Go directly to the AI expert discussion:
Do you have a specific problem in marketing? It is quite possible that we have the right AI solution for it.
