Social media marketing is a broad field and is now offered by many specialists. Specialists who keep an eye on Facebook, Twitter & Co - but often no more. However, we view marketing holistically and therefore look closely at when and how social media campaigns make sense for our customers.
No question, contacting potential prospects and customers directly via social media channels offers enormous opportunities. But it also brings with it major challenges because communication works directly in two directions. From the company to the target group and from the target group to the company - in a matter of seconds, 24 hours a day, seven days a week. It can happen that a post posted is intensively commented on and discussed by the community over the weekend. A reaction shouldn't be long in coming.
Direct advertising is not particularly well received in the social media world. It is therefore important to find the right tone and, above all, to place content and posts that contain much more than product information. Here it is important to take advantage of the opportunity to build a real relationship with the community, expand it and strengthen contact. That's why we are of the opinion that it makes sense if the day-to-day management of the channel takes place from within the company.
As with all communication activities, a roadmap or a clear strategy is more than recommended in the social media world. We create these together with you and also create attention-grabbing campaigns that bring you more followers. We also take care of the professional setup and design of your social media channels and use the advertising offers they contain. And if you actually want to outsource all social media communication - then we can organize that for you too.
Would you like to know how social media and your other marketing activities can be ideally combined? We would be happy to explain this to you personally.
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