ARE YOU LOOKING FOR AN SEO AGENCY THAT WILL REALLY TAKE YOU FORWARD?

WE RELY ON SUSTAINABLE SEARCH ENGINE OPTIMIZATION

For many people, search engine optimization or SEO (Search Engine Optimization) still seems to be a somewhat nebulous topic in which mysterious tactics are used to achieve top search engine positions. However, trickery hasn't been successful for a long time. Rather, honest and lasting content work is required.

IMPLEMENT WHAT GOOGLE AND USERS APPRECIATE

The basis of every “optimization work” is the search behavior of your target group on the web. What are potential customers looking for, what problems, wishes and requirements do they have?

Comprehensive research ensures clarity at the beginning. Content can then be created and aligned exactly according to these topics and “keywords”. Important: You have to offer informative added value in order to beat out “mediocre” content, which can be found in abundance on the web.

ON-PAGE SEO: DISPLAY CONTENT CORRECTLY FOR THE SEARCH ENGINES

Search engines like Google work according to an algorithm that closely examines the individual attributes and areas of a website. In order for your own website to be read as desired, certain features must be defined on the individual pages (on-page) and markers (meta tags) must be set. For example, important on-page information is delivered via URL, title, meta descriptions and headings. It is therefore important that these are created and used correctly.

OFFPAGE SEO: OUTSTANDING CONTENT GENERATES BACKLINKS

Backlinks are nothing more than links from other websites that point to content on your own website. If you receive a lot of backlinks from good sites, this increases your page value and signals to Google that the content is highly relevant, which in turn has a positive effect on the position in the search engine results. In this context, the topic of content promotion is important, which involves making other “authority sites”, blogs, etc. aware of your own content. Sharing content on social media is also an important aspect of increasing web presence.

SEARCH ENGINE OPTIMIZATION IS NOT SORCERY – JUST HONEST WORK

Even though Google probably uses over 200 ranking factors for indexing, in summary it can be said that the following elements are essential:

• The sensible alignment of the content to suitable and popular keyword combinations (organic competition also plays a role here)
• A clearly structured page structure
• The understandable description and presentation of the content using meta tags
• Relevance that is geared towards the user – i.e. content that really interests your target group and offers added value
• Backlink generation through excellent content and the corresponding “content promotion”
• Social sharing, participation in forums, blog comments, ...